Ford Appropriates Street Culture To Sell The Ranger Raptor Special Edition
When you are embarrassed for people you have no respect for, that is the worst kind of embarrassment to suffer. And the Ford UK press office has done it again by appropriating street talk, using street culture to sell the new Ranger Raptor Special Edition. It already sells itself. You do not need a press office peppered with career sociopaths to use the term ‘Bad Ass’ to sell a badass by a nature pickup truck. But yet again Ford has done it again. They have done it again by using what little imagination they have remaining. And they have always done it again.
The Ford Ranger Raptor Special Edition has been hijacked by the marketing department who has lavished it with a word count suitable for Sesame Street. The Europe-only model is due to arrive in UK dealerships sometime in October. It will be available in ‘Bad Ass’ special edition colors Performance Blue, Conquer Grey and Frozen White. The exterior also features red stripes surrounding a black go-fast graphical element.
The wheel arches, front and rear bumpers are finished in matte black and detailing extends to the tow hooks which are finished in red. The interior is finished in a mix of Alcantara and full-grain leather, the highest quality leather you can get. Powering the European spec Special Edition is a 210bhp, 500Nm (369 lb-ft) 2.0-litre twin-turbo diesel engine which is mated to a 10-speed automatic transmission.
Drive is supplied to all four wheels and an updated Terrain Management system includes ‘Baja’ driving mode. And to cope with off-roading ‘Bad Ass’ tomfoolery the tyres, suspension and shocks have been upgraded. But this Ranger Raptor Special Edition likely will never go off-road other than to the local Costa Coffee. Or when it is being pursued across farmland by Police cracking down on County Line drug gangs.
Ford hasn’t released the price just yet, they want to drag it out with one more press release before October arrives.