What This Deepfake Tom Cruise Uncharted 4 Means For The Automotive Industry

We debated the philosophical merits of featuring a deepfake Tom Cruise starring as the protagonist in the popular Uncharted video game series. Deepfake technology leverages powerful techniques from machine learning and artificial intelligence to manipulate or generate visual and audio content with a high potential to deceive. The technology is at a relatively early stage but is advancing as quickly as the underlying hardware allows. It is an automated technology.

With Deepfake you can take a movie from any period and replace the lead actor, or any other actor of choice. The technology takes video and images skimmed from the internet or direct sources and digitally stitches the face over the source video footage. All facial movements are accurately recreated. If done well it is difficult to identify a deepfake from the original.

And there is a correlation between deepfakes and the automotive industry. No, not the odd career psychopaths we have interacted with, but with automation. Automation will one day take over manual labor once considered impossible to do with a computer or robot. In the future, AI and automation will replace us which has deep consequences for us all.

That’s best justification we can give for featuring deepfake Tom Cruise. Admittedly we need to do better.


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