Audi’s OLED Technology Is Light Years Ahead of Rivals

Audi OLED Technology dailycarblog

Headlight technology has seen a rapid evolution at Audi in recent decades. Audi has long been driving the development of rear-lighting systems. Audi’s latest development now makes it the first automotive brand to digitise the taillights with OLED technology. Audi first introduced organic light-emitting diodes (so-called OLEDs), as far back as in 2016. Now digitalisation is ringing in a new age. This technology promises to improve road safety and Audi is planning to offer customers personalisation of the taillight signature.  

Why does Audi focus on OLED technology?
OLED light sources are panel radiators – unlike point light sources such as LEDs using semiconductor crystals. The benefits of OLEDs: Their light is extremely homogeneous. It is infinitely dimmable and achieves very high contrast. It can be split into segments. These segments are individually controllable and can develop diverse levels of brightness, with minimal gaps between the segments. The lighting unit does not require any reflectors, optical fibres or similar optics. This makes OLED units very efficient, lightweight and flat, which considerably increases design freedom.


An OLED lighting element is just one millimetre thin, while conventional LED solutions require much greater installed depths of 20 to 30 millimetres. The energy requirement of an OLED is once again significantly lower than that of LED optics if the latter are to achieve similar homogeneity. Audi’s OLED technology made its production debut in the taillight of the Audi TT RS in 2016. Up to now, Audi models using OLED lighting technology have had up to four individually controllable, complex lighting segments that could be used for an individual, defined lighting design. 

Audi OLED Technology Q5 dailycarblog

What benefits do Audi’s new digital OLEDs offer?
The larger number of individually controllable segments can now be randomly activated, with continuous variability of brightness. In the Q5, three tiles of six units each, in other words 18 segments per lamp, are currently used. The high precision and great variability offer light designers a wealth of opportunities, using just one type of hardware. Q5 customers opting for digital OLED technology have a choice of three signatures in the taillights when purchasing their car. In the “dynamic” Audi drive select mode, the lamps additionally switch to another signature. Moreover, animation effects such as coming-home/leaving-home lighting scenarios can be implemented, plus the dynamic flashing light has been integrated in the new lamp units as well.

How exactly do digital OLEDs differ from established OLED technology?
Up to now, Audi has been using OLED segmentation with the Audi TT RS and A8 for designing signature lighting. This has changed with the Q5. The taillights turn into a kind of display on the outer shell, which will allow Audi opportunities in terms of design, personalisation, communication and safety.

How do digital OLED lamps improve road safety?
In the new Q5, Audi has implemented a proximity detection feature for the versions using digital OLED taillights. When another road user approaches a stationary Q5 from the rear within less than two metres, all the OLED segments light up.

When the Q5 starts to move, it returns to the original light signature. This is just an initial example of the automobile’s car-to-x communication with its surroundings. Subject to legislative approval, predefined warning symbols are conceivable in the future as well. The development and approval of the first dynamic turn signals is a good example of Audi’s effective engagement in collaborating with approval authorities.

Audi OLED Technology TT dailycarblog

The developers present potential technologies and then adapt them as needed – which facilitates the homologation and approval of new ideas and concepts. Audi also shaped the developments around the digital OLEDs in advance in a way that made legislative approval possible for the Q5 in spite of differences in taillight design. Thus, the roads are becoming safer with lighting technology from Audi.

How will the development in this area continue?
Going forward, clearly more segments per taillight are conceivable, allowing for even greater personalisation of signature lighting. For instance, predefined symbols might be displayed to provide other road users with early warnings of hazards such as slippery roads or the tail ends of traffic jams.


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