Ford is marching on as strong as ever as it continues to dazzle the car buying world with its dreary range of SUVs. And it gets no more dreary than the all-new Ford Kuga which is set to make its UK debut in early 2020. The First Edition model will kick off the sales marketing campaign. The high specification model will be stuffed to the brim with technology, like a cyborg Christmas turkey. TheKuga First Edition model will start from £28,145.

Equipment highlights include a premium Bang & Olufsen sound system, front and rearview cameras, adaptive cruise control and Traffic Sign Recognition. This is all wrapped up in the driver’s assistance pack, which is usually offered as an optional extra. First Edition models are also available in ST-Line and ST-Line X trim variants.

The latter trim specifications add 19-inch alloys, power tailgate, digital instrument display, and sports suspension. But these features will boost the price up to around £31k for the First Edition ST-Line. But if you wait a little longer you can get the bare-bones entry-level Zetec from £23,995.

The Ford Kuga will be powered by the usual array of turbocharged petrol and diesel engines, some with mild-hybrid technology. A PHEV will also be offered. Transmissions will range from a six-speed manual, 8-speed automatic, the Kuga PHEV will use a CVT… but why?