So… the Ford Mustang Mach-E is no Mustang it’s a pure electric SUV. Personally, I would normally consider not buying a Ford… any Ford. And I would not buy a pure electric Ford. An electric Ford vehicle is akin to taking paracetamol in that it will stop you from having aches and pains but the aches and pains will return. After nearly a century of making polluting vehicles, massacres, building shoddy products Ford is now born again as a maker of electric cars.

Ford’s biggest seller in the dis-United States of America is the Yankee-doodle General Lee F150 Pickup Truck. But the Ford electric car journey is just beginning and it starts with the Ford Mustang Mach-E. The later is a marketing mashup to encourage people into buying a Ford electric vehicle. It’s an electric vehicle but it’s still a Ford Mustang. But it is a Mustang in name only.

So how do you convince yankee-doodle, Christian fundamentalist, anti-science American’s swapping over from their hill-billy-make-America-Great-Again pickups to a modest, futuristic, latte-drinking SUV owner? You don’t.

The Ford Mustang Mach-E isn’t aimed at border patrolling, gun touting racists. Indeed we don’t know who the Mach-E is aimed at. Why? it’s all to do with the branding. Why did they use the Mustang brand?

Why not call it the Ford Mach-E, shoe-horning the Mustang brand is a bit like using rocket fuel as an alternative to Corn Flakes for breakfast. The Biggest problem we have with the Ford Mach-E is the interior, it’s a blatant rip off of Tesla’s interior design language.

If a Chinese automotive company were to copy/borrow Tesla’s design language western motoring journalists would look down their noses at the Chinese. But Ford gets an easy ride because motoring journalists always tend to bow down to Lord Master & Commander Ford.

We suggest you buy a Tesla, the underlying technology is far more advanced. We here at DCB have been Ford owners and we would never buy another Ford. And none of us would invest our hard-earned money into a Ford electric vehicle. 

The biggest gripe we have with the Ford Mach-E is not the branding, it’s the interior. Apart from mass production, Ford has got no original ideas and the Mach-E’s Tesla interior is a demonstration of Ford’s general lack of imagination and innovation and that is why it is the worst car of the week.