The Buggati Chiron reached a hypercar milestone the other day by becoming the first to break the 300mph zone, quite an achievement for propeller plane let alone a road car. But the Bugatti Chiron is no ordinary road car. It is purpose-built for not for speed but as a demonstration of what automotive engineering and design can achieve. It is rumored that each Chiron is built at a considerable loss despite costing £3m. Bugatti set an unofficial record. To achieve official record book status requires the speed to be set in two different directions within a 60 minute time period.

The Bugatti Chiron only achieved the top speed of 304.07 mph in one direction, due in part to the limitations of the track and not the car. To break that speed barrier Buggtati built a modified Chiron, notably a longtail version to add a more aerodynamic profile.

Satisfied with having broken into the 300mph zone the President of Bugatti, Stefan “The Suit” Winkelman, released a statement informing the world that Bugatti is done with breaking top speed records. Buggati is happy for others to break their unofficial record, the company simply wanted to be the first to do so.

The Chiron is powered by a quad-turbocharged W16 engine that delivers 1,479bhp and 1,600 N⋅m (1,180 lb-ft) of torque starting from 2,000 to 6,000 rpm.