Audi-Quattro-Ad
Audi Ad Says Learn To Ski Before You Buy A Q7 Quattro
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If you don’t know what Candide Thovex is then don’t worry its not a clothing range from a popular clothing retail outlet for skiers. Candide Thovex is a human-man and is notable for being one of the best Freeskiers… in the world. Freeskiing is not too dissimilar to Free Style running or Parkour as its known. Anyway Candide doesn’t wait for winter to ski, so says this promotion video for Audi’s Q7 Quattro. The theory is a bit of creative marketing combined with Audi’s legendary 4-wheel drive technology means an outlet for a spectacular commercial tie-in with Candide’s popular YouTube channel. Having said that 20 million views is quite low these days for really popular YouTube channels but it’s 20 million more than we here at DCB towers have. The video, filmed in  Megève, France sees Candide Free Skiing on all variety of surfaces, in mid summer to back up the corporate message that the Q7 Quattro’s 4-wheel drive is not just for winter but all weather and all terrains. Complex marketing messages are little like trying to find the hidden meaning in what Jesus actually meant in Matthew… whatever. This type of video really makes you want to get up and do a bit of freeskiing. Not to be confused with Free Style Skiing. We’re just trying to be relevant people!  Audi-Quattro-Ad
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