Lotus Back On Track As Sales Increase
Lotus is slowly rebounding after a difficult past few years, sales have increased to 551 cars from the previous year yielding 1,565 cars sold over the last nine months alone which represents an overall 54 percent boost.
In the UK sales have increased by 88 percent, sales in Germany are up by 139 percent and France saw a 143 percent increase.
These results are attributable to an increase of Lotus dealerships which now totals 150 and 50 more are due to be established by the end of 2015.
The formula is simple, Lotus makes great cars but in the past had a small dealership network. More dealerships mean more customers getting to experience the Lotus brand.
The Middle East and Asia territories saw an increase in demand by 24 and 29 percent respectively.
With money tight over the past two years Lotus could not even afford a stand at a number of key international motorshows. But a revived business plan under new CEO, Jean-Mark Gales, means confidence is returning.
Lotus will be at the 2015 Geneva motorshow where the company will be unveiling a revamped, light-weight and more powerful edition of the Lotus Evora and possibly for the for the Exige.
The Lotus story is a rollercoaster at times and the hope is the company can finally fulfill its long standing potential.