https://youtu.be/85iRQdjCzj0

Hyundai just can not get away from being associated with racism these days, known or unknown. The pattern of behavior is disturbing. They stayed quiet during Chelsea FC‘s racist contagion when they should have spoken up and terminated the sponsorship deal. This time they created a Superbowl ad pitching white America against white America. In promoting the Hyundai Sonata, they (Hyundai USA) decided to “troll” the downtown Boston Accent and mentality.

Somebody over at Hyundai didn’t read the memo, the Superbowl is a period of national celebration whether your team made it to the final or not. It is one of the greatest sporting spectacles in the world. And also the most unnecessarily longest.

Pitching brother against brother is divisive in a time when politics is poisoning the national consciousness. Somebody ought to send a memo to Hyundai reading… start doing the right thing.