The Cullinan SUV was panned for looking too ungainly but it helped very British Rolls Royce surge to a new sales record as demand jumped by 25 percent. The Cullinan was launched in 2018 and allowed the company to register total volume sales of 5,152 for 2019 up from 4,107 in the previous year.

Despite a global slowdown in demand for cars, even the ultra-luxury market, very British Rolls Royce’s move into the SUV segment has been a success. The Cullinan SUV was negatively received by the motoring press but that didn’t dent consumer demand.

North America remained very British Rolls Royce’s biggest market which accounted for 33 percent of the company’s annual sales during 2018. China was second followed by Europe. Many will say over 5,000 unit sales per year isn’t a lot compared to say Ford which sells millions of vehicles a year.

However very British Rolls Royce vehicles are akin to hand made ultra-luxury goods, the asking price for a Cullinan is £400,000. Rolls Royce says the average customer spends double when opting for bespoke services. The question is, which car would you rather have?