Bentley Bentayga Stetson Edition… For Lord’s Sake… What’s The Hell!?
Somebody in Bentley’s product planning/marketing department should be made to find their own way back home. Without the use of transport, a compass, shoes and preferably during the night. The individual or perhaps group of individuals responsible for this Bentley Bentayga Stetson collaboration should be made to go on a walk of shame across the globe apologising for daring to link the Bentley brand to the Stetson brand. What next? a collaboration with McDonald’s, Pizza Hut, Best Buy? Stetson is “yahoo” to Bentley’s monocled “I do declare”.
Bentley doesn’t require collaboration between anyone or any other organisation. It has master craftsmen and women create the finest interiors thier work speaks volumes for tradition and bespoke luxury. You can’t buy that, you can only experience it (admittedly by purchasing a Bentayga). And it is perfectly rational to assume Stetson also offers similar tradition and craftmanship traits.
Now… Bentley aim here is to sell more cars into the US market. One way to do that is such a collaboration as this. What’s the thinking here? does Bentley really think some rich Texan Joe is going to waltz into a Bentley dealership and buy the Bentayga because it has a few Stetson logos emblazoned every which way and where?
No of course not… Well of course they are, someone is going to be seduced by these two brands joining forces into one weird offering. No Bentley you don’t have to sell your self down Swanny River, you just have to sell Bentley being Bentley.
Bentley requires no introduction… just a large bank balance. And this Stetson collaboration is an abomination, a product/marketing prank and that’s why you Bentley Bentayga Stetson, YOU! are the worst car of the week.