When it comes to luxury automobiles, BMW is often the first brand that springs to mind. Few could argue that BMW is still the king of the road as they remain the most desirable vehicles available and this has been the case for many years. The BMW badge is synonymous with class and owning a BMW is viewed as somewhat of a status symbol.

So, what makes BMW the king of the road?

Engineering

This prestigious German car brand has always placed a focus on engineering and this dates back to their origins as an aircraft manufacturer starting in 1916. In addition to aircrafts, BMW has a long history of manufacturing high-performing motorbikes and automobiles with a successful history in motorsport – it is clear that these machines are designed to perform to a high standard.

Driver Enjoyment

This has been BMW’s main area of focus for many years and today it comes in the form of driver enjoyment behind the wheel. Anyone that has driven a BMW before knows just how smooth, calm and enjoyable the experience is and quite unlike driving any other brand. This came through making their cars rear-wheel drive to keep the focus on dynamic handling but they have also now expanded into front-wheel drive with the rise in popularity of people carriers and SUVs.

Luxury Interiors

In addition to driver enjoyment and expert engineering, the German brand is also well-known for designing upmarket, comfortable and luxurious interiors with the use of plush materials, ample space and new technologies. This can improve the experience for both the driver and passengers and is what separates the brand from much of the competition.

Type for Every Motorist

There is another reason that BMW remains king of the road and this is due to the fact that there is a type for every motorist. BMW offers everything from a small hatchback through to a large SUV so they appeal to all types of motorist. Not only this, but BMW has become more accessible in recent years largely thanks to the rise of personal leasing with companies like ZenAuto. This can make it much easier and more affordable for motorists to get behind the wheel of a BMW – a brand that previously many people struggled to afford.

BMW remains a highly desirable brand and consistently manufacture the most luxurious, stylish and comfortable vehicles on the market, plus there is a type for every motorist and they are now much more affordable than ever before too.